Located at O2 London, Trapdoor is a restaurant and bar with an American-inspired menu.
Logo Design
Located at O2 London, Trapdoor is a restaurant and bar with an American-inspired menu.
The restaurant's logo draws inspiration from American eateries and food, featuring a bold and direct design.
The interior is eclectic and adorned with street art, so I aimed to create a logo that would stand out without overwhelming the space.
Menu Design
I designed an A3 menu, which folds in 3 parts. The outside has hand-drawn illustrations of old-school boomboxes from the restaurant's collection. Once unfolded, the menu is divided into sections—burgers, salads, steaks—for a seamless reading experience.
Window Decals
I designed engaging decals for the windows, strategically positioned to capture the attention of passersby.
With a playful tone, the sequential messages—starting with a friendly "Hey there!" followed by an encouraging "Just a couple more steps..." and finally inviting them with a warm "Come on in!"—were crafted to make the walk-by experience not just informative but also enjoyable.
Integrated with our enticing offers, including "Bottomless Brunch," "Live Sports," and "2-4-1 drinks,"
A Boards
Ranging from daily offers to showcasing upcoming events at the venue, designing the a-boards involved distilling the essence of the brand into visually compelling messages, ensuring that each announcement effectively grabbed the attention of passersby.
Illustrations
Experimental hand-drawn illustration.
